Sunday, 18 March 2012

Web Site Design and Choosing the Right Web Design Company

It's been several years since you had someone design your company web site and now it's outdated. You are losing business to competitors that have quality designed web sites with great layout and navigation. This may be your first company web site and you want to make the most of your money and time.
How do you choose a quality web design company that will understand your companies' objective for designing or redesigning this web site?
First, you need to answer a few questions.
1. What is your budget and time frame for completing the web design or redesign project?
2. Are you going to be using original content and pictures for building this web site?
3. If this is a website redesign, are you planning on getting updated images and content for this new look and layout or will you need the web design company to supply them for you?
4. Does any one at your company have basic editing skills and will they be able to update the website content or will this be an ongoing job for the web design company you hire?
5. Are you looking for a local web design company?
6. Do you already have an idea of your web design colors, layout, and navigation?
Knowing the answers to these questions, will help you when you locate the right web design company.
Now it's time to find the right web design company for your needs. Go to Google and search for local web design firms and you will see how many results show. Take "web design orlando" for example: Results 8,860,000. Wow, there are a lot of results for "web design orlando".
Don't panic, you will probably find a company that can do the quality web design work you need in the first 50 results. Quality web design firms will have a portfolio of work online that will show an example of their custom web design work. Start at the first web design result on work your way down.
Examine the portfolio to see if there is anything equivalent to the web design layout you are imagining. You will be able to tell immediately if this web design firm is right for your company and its look and feel. Find out how long they have been in the web design industry and compare that to how many quality web sites they have designed in that time. 
If this is a redesign, find out how many web site redesigns that have completed and ask to see the web site before and after the redesign.

Find out if they have the staff available to work on your entire web design needs and that they know the programming necessary to complete the job in a timely manner. Ask for references, a top end web design firm will be glad to offer up references on the web design work performed. Most web design references will be glad to talk to you about the quality job your potential web design company did on their web site.
Depending on your web design budget, it may help to several quality web design companies to talk to. You will want to get at least 3 estimates and it never hurts to have more.
Remember, when it comes to your business and your companies exposure on internet, take you time locating a quality web design company. Your future may depend on it.

Tuesday, 13 March 2012

Web Design-Impact Beyond Measure

Like a 'mind-boggling' yet enthralling Pablo Picasso painting, it is essential for websites to create captivating and thought-provoking material to lure an audience and, secure a solid fan base. Naturally, abstract paintings require quite a bit of out-of-the-box thinking when deciphering the artists' vision, thought and message. This is the kind of allure that a website needs to uphold so that it can become successful over time. By ensuring that users are sufficiently stimulated on a continual basis companies will eventually attain devoted subscribers. This is what every company desires, though the trick is to develop a site that is not clad with complicated design elements (which could affect usability) and bland content that'll bore browsers to tears, but to establish an effective balance.
Of course, if a website does not contain substance one cannot expect a great response or loyal following, now can you?
According to research, a website that has relevant and informative content can help to position a company as professional in view of the interested and targeted consumer. If a website can clearly and efficiently show a potential customer that the company is knowledgeable and up to date in their field of expertise, the consumer becomes confident and trusting of the services offered. Take into account that a web site is multi-functional entity that serves as a communication tool, thus it plays a central role in improving the impact and image of a brand. Consider your website a personal interaction with both current and potential consumers. Because of this very notion, even the slightest 'balls-up' can jeopardize a company's reputation. Yet, however gripping a website's content may be design elements have a dramatic, if not crucial impact and contribution to make.
There are a few prominent aspects of a website that is greatly influenced by web design. Keep in mind that web design's influence on the success of a website runs deep. These are but a few significant and fundamental elements that are magnificently affected by web design.
Usability is key
When a user punches a few keywords on a keyboard, instant and relevant information and a no fuss policy is expected. Instance coffee and fast-foods bears testament to how today's world has evolved into a fast-paced, 'I want it now' society. The Internet is certainly a result of this mindset. Life has become easier, like baking a cake from a box. Most users have a short attention span, when it comes to finding the information that they need and want. Because of this very reason, usability is a vital. As far as making content easy to find, with good web page design, a user should not have to wonder what to do next. Navigation is there for a reason and, makes thing easier and get information to the user ASAP!-which is what you want. The next step should always obvious. The easier it is for customers to find what they are looking for the likelier they'll buy or enquire.
It's like being stuck in the queue at customs at the airport, waiting for your turn to be serviced. Frustrating isn't it?
It's been noted that too often web sites are focused on looking attractive without considering the user. Many have won prestigious design awards, yet perform extremely poorly and as a result lose customers by the thousands. According to research 50% plus of online sales are lost because visitors aren't able to navigate through a website and find what they are looking for. Another factor that plays a major role is how long it takes for a website to load. Research states that it makes good sense to ensure that a website loads fast. Studies have shown that if visitor are forced to wait for more than 8-10 seconds for a page to load, clients run a serious risk of losing potential consumers.
As a rule of thumb, every single web page should load in at least 8 seconds or less, preferably on a 56k modem.
Flash has been named as a huge factor when it comes to the usability of a website. However, Flash has become a popular tool in internet marketing and is now widely used across the web. But, there can be drawbacks so it needs to be carefully determined whether or not a site will benefit from its use. One of the benefits of using Flash is the visual appeal of it. It can be used with navigation, by adding interesting visual graphics. Although, one disadvantage about using Flash is that not all internet browsers have a Flash player moreover, not all users may want to download it. Needless to say, Flash technology tends to discourage usability for very apparent reasons. Flash can cause bad design, break the Web's fundamental interaction style and it also consumes resources that would be better spent enhancing a site's core value. Approximately 99 % of the time, the presence of Flash on a website hampers the usability and distracts the attention from the site's core value and purpose.

Saturday, 10 March 2012

Web Design is The Essence of Your Business

Web Design is Fun. It is undeniably a practice of design, a process by which problems are solved. For the millions of web surfers out there, your web design is their first impression of your business and your credibility. The key issue in web design is how to add value to the user's experience, how to make them feel that they truly got something out of visiting your web site. User-centered web design is all about giving the control back to the user, which brings us to the term Accessible Web Design - the art of creating webpages that are accessible to everyone regardless of any device in use. No doubt web design is important, but usability in the other hand, is king. This importance will lead you to find a professional to design your web site right. The complexity of the resulting web design is somehow determined by the goals and budget and affordability in this aspect, is in fact a reality.
Design ideas don't have to be hard to find. For you out there that have specific ideas which are ready to be implemented, you just need someone with the technical know-how to turn them into web reality. Get ideas about the latest web design trends and communications concepts by looking analytically at your competitors sites. Evaluating example products is one way to get ideas for detailed design. From these set of ideas, you can then conclude on your final approach on how you want your assigned designer to get the whole thing done.
Flash is already the Web's standard for dynamic web animation. In creating original cutting-edge design there's nothing better than using Flash Web Design. It is by far, a very versatile and popular method to add eye-catching action to your web site. Flash is also probably the trendiest technology currently used in web design. However a slow-loading web page or flash movie makes seconds seem much longer, if you happen to "overdo" it. Flash does not only associate itself with animations but also as great complimentary values to other media such as presentations, videos and audios.
When you create your own web page keep the importance of shape in mind. You don't want certain things to be in the extra large department when other items such as your text is relatively small to keep up with the overall ratio size of the presentation. Another important item to consider in your websites is the level of seduction. Yes, you read that right. If you've ever got lost in the maze of some websites, you'll know the importance of intuitive web design. Seductive websites provide users the reason to stay longer by providing good typography and by not underestimating the importance of navigation. Knowing the importance of this, you cannot afford to take a chance on any trial-and-error method. The importance of writing quality wdb content is also equally important. Nevertheless, until recently, though, a greater emphasis has been placed on the importance and overall influence of color in the field of web design.
Web design is a complex discipline that involves a wide range of skills. In fact, I'd go as far as to say, web design is information design. In my experience, web design is primarily about the business. Every new web design is the solution to a design problem that can be summed up in a series of constraint questions - Who is my audience? An extraordinary web design is mandatory to a successful business, hence the goal of web design is simply not merely to dazzle, but to deliver information to the widest audience possible. Web design is exciting, it changes day by day. These changes will reflect your company's complete product and service presentation. Web design has always been made up of some basic premises, and if you understand them you can help deliver pages that will impress and illuminate your readers. A successful Web design is paramount to a successful business.

Monday, 5 March 2012

What You Should Know About Web Design and Hosting

I recently received a call from a business in the Healing & Health industry. This person asked her web design guru for a simple addition to her web page. He refused to do it and told her to log in and do it herself! When she decided to give the web design work to me to do, he deleted her entire web site and database! Are you ever the true "owner" of a web site that you paid money to own? The people that you as a business owner trust with your entire online business, are these people worth of your trust? Your business is the one way of serving online clients, are the people behind it worthy of your trust? It is no joke to lose a web site that existed for the past 6 years and the database with all your client contact details and the people you resell to monthly!
How can business owners protect their web sites and online assets? Web designers should make a full backup copy available to every site owner on request; right after the web design is complete and online. As the web design progress, a new backup copy should be available to you. Content managed web sites or the so-called Database websites, the actual database and a backup of your normal web design should be available to you. Ask your web design person up front, even before you choose a particular designer, if the source code and web design files would be available to you.
Graphics and content for your web site 
If you as a business owner pay a person to design graphics and write up content for your web site, you are entitled to this content and in reality the owner of it. Web design Tip: Your web graphics are utilized on letterheads and business stationary - why pay another graphic designer for this - insist on the content that is rightfully yours. You own them because you paid for them.

Let us look at domain hosting. 
I have also come across very suspect hosting companies. Some hosting companies physically disable the standard functions in the control panel of their server$2C so the owner of a web site cannot log in and create web site backups! Why would they do that? Yes there are space limitations on any hosting server, however why would one keep a backup on the same server? Should the hosting server ever have a problem it would only make sense to have your web design backed up elsewhere.

Let us look at Server Reliability. 
Some hosting companies look very promising up front. The smaller company that is just entering the wild world of online advertising may find nothing wrong with his hosting company. Now it gets to a point where the business would like to start selling online and promote his services through having an online blog and a bigger better web site is required. Therefore, he pays the regular web design person to do the web design and host it where it was all the time... The business and site gains hacker attention and is down three out of five days! Make very sure your server is secure. If you have to, get your web design done and host it on a server for a probation period. If you are not happy, use your backup copy of your web design and get a reputable hosting company to move the web site for you.

Always think of the future 
It is very unpleasant and unprofessional to have online clients get to your business web site and it is offline. Error pages drive visitors away and 90% of them will not return as they start to fear that your web site is not trustworthy to open on their computers. Everybody by now knows that often we get lead to suspicious web sites through e-mails. I personally recommend rather paying a little more for a lot more in future by hosting with a reputable company. 
Support Does the hosting and web design company provide you with a phone number so that you can call them when you have a problem? Do you have to talk to a server through e-mail with hardly any human intervention? I have found that when hosting companies provide you with a phone number to talk to a real person, they more then likely have the structure in place to provide you the excellent service that you need for something as important as your business web site.

Monday, 27 February 2012

Web Designers

At the risk of simply stating the obvious, web designers design websites.
However, even a brief surf round the web shows that not all websites are the same (or as effective) and, by implication, not all web designers create websites in the same way. Whether websites are good, bad or indifferent, web designers have a huge responsibility for the ultimate success (or failure) of any website.
How Do Web Designers Design Websites?
The first thing that a professional web designer should try to do is to understand the client's exact requirements. Entering a few basic search terms for a client into a search engine should give an indication of the current state of the client's web presence and might trigger some obvious questions that the web designer should ask the client.
The client's answers to the following questions can be helpful to the web designer:
- Is a new website required or does an existing website need to be redeveloped?
- Is an e-commerce website or an information only site required?
- What products or services does the company or organisation provide?
- What is the client's target audience?
- Does the client have demographic information about the target audience?
- What information is to be provided via the website?
- How does the client use logos and branding?
- What competition does the client face from other websites?
- How will the website be updated and maintained?

Thursday, 23 February 2012

Web Design Companies - How To Choose The Right One For Your Business

Your website is your company's calling card on the internet so you need to have one you're proud of and does the job it's meant to, and offer pleasant viewing for your browsers which can only be achieved with quality web development. That means getting a professional web development company to develop your site and create web based solutions for your business. But before approaching a web design company, you should clarify your requirements. Here's how you do it.
Firstly, you must establish your goals. What's the purpose of your web site? Are you selling products, displaying your portfolio, announcing your services? What do you want your visitors to do? Put yourself in your visitor's shoes. What do they expect to find at your website?
Next you have to set your budget. Having these figures in hand at the beginning can help in your negotiation with the web design companies. But don't reveal your budget. Always get quotes based on your needs first. The first thing you would probably do if you live in Liverpool is, go to Google and search for web ddsign companies in Liverpool. Take the advantage of the global reach of the internet and search for web design agencies in UK. Also take into considerations if you have any technical staff you employ, would you need to do the maintenance of the sites yourself? If you do not have the staff, then web based solutions could be the right option for your web development, which are offered by many web design agencies in the UK, how would you find these companies? Just do a quick search in Google for web design agencies UK and it should bring up a long list of web design agencies in the UK. But then it is down to you to single out the right company for your web development needs. However, you could do a more specific search for certain areas like web design companies in Manchester, which would be more local so you can go to see your web development company when you may need to. Web design companies in London would tend to be more expensive compared to the rest of the country

Thursday, 16 February 2012

How To Identify Fake Web Designers -- And Choose A Real One

Like going on a blind date, choosing the right web designer can be an adventure fraught with false hope.
Unlike a big corporation, a small business generally has a tight budget--especially when it comes to advertising and promotion--to engage a big web design agency to serve their online marketing needs.
With the understanding that a cheap-looking website is not the best way to represent your business--or that you do not have unlimited funds to throw at web designers on the off-chance that you'll get something that resembles what you want--there exist good small design studios and professional freelance web designers with reasonable rates, fortunately.
Here are some tips on how to choose the right one to meet your small business needs.
Identify the Fake Web Designers
Check out their portfolio!
Do they look professional? Is the style of the designer something you would like to have on your own site? Are they logical, easy to use, and provide what's needed to help customers achieve their (and the clients') goals/ That means that a lot of business development has gone into them.
Web Designers vs Web Programmers
There are many web designers who are actually programmers who know little, if at all, about design. They use templates that are created by other professional designers. Unfortunately, templates aren't customized to your unique business.
Moreover, with advances in software applications, it is easier than ever to create and build a website. These software can help anyone build a website without knowing a thing. However, there is a distinct difference between creating and designing one.
Design, be it web or print, is about communication. Without the necessary design knowledge how could the programmers do an effective job communicating with your prospective customers?
How Can Good Design Help Your Business
Design is about you--what you know, what you see, and what you have to say. Behind every design is a vision, a purpose, a reason to be. Web design is not about decoration but communication; about making your words and vision visible, giving it form and body for all the world to see.
While the sales copy of your website remains vital for the effective selling of your products or services, the use of typography, color, graphics and layout help lead your prospects read and navigate your website.
This makes your page a pleasure to read and increases their overall user-experience.
A professional, well-designed website has been proven to increase sales!
Web Design Process
The web design process is also a matter of planning, what to include and what to exclude, good design, appealing text, how to sell, what business plan to follow, and more.
Like any other marketing medium, it requires a lot of work by individuals who understand what visitors and the search engines like to see: properly organized text. Combining a nice layout with SEO isn't easy, make sure the designer understands both the human and search components.
The result is pages that perform well for visitors and rank high for specific keywords.
No doubt, there are many who can turn out professional websites, but few who will volunteer to spend dozens of hours consulting with a client, designing a clear and unconfusing website, and sweating over ad copy, pictures and all the major and minor details -- in essence, creating a online marketing vdhicle.
Online Marketing
The number one mistake that most first time web site owners make is that they don't know what to do with their site after it's designed. It is very possible to have a beautiful site designed for you and no one ever sees it.
A website is merely another means of marketing your products or services. With hundreds, if not thousands, of websites sprouting out everyday, competition is fierce. Having a "web presence" for your business has virtually become an understatement.
A good designer will not only help you create a professional looking site, they will also ensure that your site gets a good ranking with the search engines so that your site can be easily found online. Make sure that your designer will optimize your site for the search engines and submit it to the major search engines. Your website need to rank reasonably well in search engines.