At the risk of simply stating the obvious, web designers design websites.
However, even a brief surf round the web shows that not all websites are the same (or as effective) and, by implication, not all web designers create websites in the same way. Whether websites are good, bad or indifferent, web designers have a huge responsibility for the ultimate success (or failure) of any website.
How Do Web Designers Design Websites?
The first thing that a professional web designer should try to do is to understand the client's exact requirements. Entering a few basic search terms for a client into a search engine should give an indication of the current state of the client's web presence and might trigger some obvious questions that the web designer should ask the client.
The client's answers to the following questions can be helpful to the web designer:
- Is a new website required or does an existing website need to be redeveloped?
- Is an e-commerce website or an information only site required?
- What products or services does the company or organisation provide?
- What is the client's target audience?
- Does the client have demographic information about the target audience?
- What information is to be provided via the website?
- How does the client use logos and branding?
- What competition does the client face from other websites?
- How will the website be updated and maintained?