Wednesday, 23 May 2012

What a Professional Web Designer Should do for You

Once upon a time, a buriness could choose not to have a web site. They reasoned that they did not need a professional web site; they could do just fine without one. Then, one of their competitors decided to get a web site and a buzz was created. Not to be outdone, another competitor decided to follow suite. Then another and then another. Pretty soon customers were asking the business if they had a web site. Finally, they realized that they needed a website in order to keep up with their competitors. And so, the Internet exploded. These days, everyone has a web site. From large corporations to small businesses; families to individuals, everyone is on the Web. A friend of mine even created one for his infant child.
This article is created to speak to the few remaining businesses that have yet to tackle the Internet beast. You want to have a web presence, but it seems a daunting task. "Where do I start?" you say. "What issues will I need to address so that I make the most of my new web site?" you continue. This brief article will cover some of the areas of the webdesign process to pay particular attention to. We have designed many web sites for clients that had no idea where to start. We firmly believe that client education is a vital part of the overall success of the web project. Most professional web design companies have published some guidelines that will help potential clients answer some of their questions. It is with that in mind that we have written this article.
Why do you want a web site?
Will your web site be for personal use (just show some photographs to your family members, for example)? Will it be to advertise a business service? Will it be an informational web site, simply to pass on knowledge to the visitor? Will it be used to sell a product? Is it important that you show up #1 in Search Engines?
These are vital questions with which to begin. The answers you come up with will determine the direction in which the overall design should go.
Do you have a business logo?
If you have been in business, you may already have a logo or a trademark that your customers recognize. If that is the case, do you have the original graphic that can be emailed? It will be important to use that on your web site.
If you do not have a logo or anything by which your customers currently know you, do you have any ideas about what you might like, a sketch, a doodle or something similar? Whatever the case, usually a professional web design company can design a professional logo for you or reuse your current one.
Do you have particular colors that you want to use?
Not all colors work well on the Internet. Generally, selecting a few colors is the best path to take. Your web designer can help you select quality colors that will come together in a design that you will be proud to show off.
Have you seen web sites that you like?
Providing an example (or examples) of a site that you like is a good way to help your web designer understand the look you are after. A professional webdesign company will usually get this type of feedback from their clients. Then they will have a feel for their "taste" and can use that as a pattern for their site.
Do you have a web site domain name?
This is the actual address of the web site. It is what you will rattle off when someone asks you, "Do you have a web site?" If you do not have one registered already, your web designer can take care of that for you. Some web design companies may charge a yearly fee for this service, anywhere from $10 to $50. However, some web design companies offer this service at no charge. Make sure to ask your web design company about this upfront so that there is no confusion.
Do you know how many web pages you want for your site?
Almost all web sites have a Home page, a Contact Us page and a Links page. However, after that, you have to determine what you want features to emphasize about your business. Is it important that visitors know some history about your company? If so, you will need an "About Us" page. Do you have categories of product that you want to feature on your web site? If so, each category will have its own page. Do you want visitors to be able to fill out an order form when they are ready to buy something? If that is the case, you will need an "Order Form" page.
Your web designer will ask you about this facet of your web site, but it is good to think about this on your own before you take that step. As a rule, the more pages a web site has, the higher the cost. So choose a web design company that you are comfortable with and don't let them talk you into more pages than you really need.
Do you have graphics and photographs to use on your site?
If you have pictures to use on your site, are they in a high-quality digital format? As a rule, a scanned photograph will not look good on your website. The best pictures are ones taken with a digital camera. These can be used on the web site and formatted so that they have a professional look.
Many web design companies are able to take pictures for you. Usually, this service is an additional charge, so make sure you discuss this option.
Will you maintain the web site yourself?
If so, do you have an understanding of the Code Languages used to create your web site. Some of these languages may include:
  • PHP
  • HTML
  • XML
  • SWF
If you are comfortable with these languages, your web design company can probably setup the web site to allow you to maintain it yourself. However, most companies will not support sites in which the client has made changes to the original code. Make sure to discuss this during your initial consultation.
Some companies will create Content Management Systems (CMS). These allow their clients to update the website without having to touch the original code. With a custom CMS, if you can create a document in a Word Processing program, you can change your website content. This means you do not have to learn any programming languages and, at the same time, you do not have to call your web design company every time you want to update your site. Of course, the company you choose should always be available to assist if you get stuck. They should also be willing to e-mail you a link to show a demonstration of their custom CMS.
Hopefully, this article has given you some good guidance to follow on the path to your new web site. With some advanced preparation, you will tackle the Internet beast with no problem. The web design company you choose should be willing to supply you with a list of satisfied clients. Take the time to review the list. Contact the clients listed and ask them for their opinions of the company. This will give you some good information to help you make a good decision.

Tuesday, 15 May 2012

How to Find a Good Web Designer - Developer

Choosing a good web designer is not just about getting some guy to build you a good looking web site. There are many factors that can and will affect the success of your site. For you to know what qualifies as a good designer/developer you need to be educated. That is the intention of this article.
I believe that your web site development begins with a plan. A solid plan that incorporates search engine optimization,(SEO) and usability at its foundation. Building your web site in this manner will enable your SEO to be much easier with just minor tweaking and updating. At the time of this writing it is still not yet possible for search engine spiders, a.k.a: robots, to make sense of everything you have on your website.
Spiders love text. They don't read javascript and they do not have the ability to read complex flash text or images. Making sure that your entire web site including all its pages are indexed by the spiders is essential. If they can't see your pages, it may as well not be there.
So what does all this mean to you in your search for a web designer or web developer. In case you're wondering why I refer to designer and developer as if they're two different things, the fact is, is that they are.(if you want to be technical). Web designer seems to be the general term thrown about as one who makes or builds web pages. However this is usually the person who designs the physical appearance of the web site. He usually just works with images. Since there's more to building a functional web site than just pretty pictures and fancy moving graphics, it may surprise you that a web page can in fact also be a computer program, or more appropriately, a web application. This is the behind the scenes code that gives the site its intelligence, so to speak. Some web designers are only responsible for completing a physical design for your site. If they don't code in HTML or CSS, the design usually photoshop or fireworks, then goes to the coder, who actually puts it all together using html, CSS and in some instances a scripting languages like PHP, asp.net or ruby for back end programming. The end result is a web page that renders in the users browser and depending on whether some scripting was included, also allows the user to interact with the page and make choices and decisions. This is the very short version of a somewhat complex subject.
If you can keep this in mind when you go over the contract it will help you understand why the programming aspect (developing) of your site is usually pricier. Any serious web design company will have an in depth contract and should not hesitate to explain details of the contract to you.
The World Wide Web Consortium (W3C) defines standards and best practices for web design and development and you should make it a point to ask your web guy whether they will be designing your website with standards compliant code. This just means adhering to the W3C standard.
If they say that they intend designing the layout of your web page using tables, insist that they don't. For two reasons:
  1. Using tables for layout is not standards compliant and could adversely impact page loading times. (not good) The more code in your page the larger the file and the larger the file the longer it takes to download.
  2. Updating and maintaining web pages will be much harder, and could take longer, which may translates more being more expensive.

Sunday, 6 May 2012

10 Things To Think About When Selecting A Web Designer

1. Look at the detail of the web design company's own website. This is almost always a good indication of the level of detail your new website will have. See if you can find any areas that have added level of detail, such as images with added effects. This could be rounded corners, gradient effects, colour fading etc. No matter if you do not want those design elements on your own website, it gives you information about the designers and their eye for detail and quality.
2. Know what you want. Even if you don't know the technical aspects or terms of web design, you should have a fairly good idea of what you want the end result to look like. If you leave vital parts of your website design and functionality to the web designer, you are likely to pay more than you have to. If you don't know what kind of features you could ask for, look around online at some larger websites. If you are selling products, you could try and look at ebay.com or amazon.com for some design ideas. If it works for them, it most likely will work for you.
3. Ask if a detailed quote is available. Just as with other areas of business where you have little or no idea how things are done or how long they take, it is important to get a breakdown of services that you are paying for. Are they only giving you a total price for the web services you have been discussing over the phone or email? If so, they are not giving you information that you can use to compare other web design companies with. You should ask what their hourly rate is which can help you figure out from the total cost how long it is going to take to design the website!
4. What level of support is available during and after building your website? It is very important to know how many changes you can make to your website while it is being built that are not going to cost you extra. Is the web design company giving you an option to view work in progress? How about if you change your mind on a design aspect after the website has been designed? These things need to be part of your contract before you agree to have work done. You don't want a surprise invoice for "additional requested web design work" to land in your inbox. Always be clear on what is going to be charged for and what is part of the web design package.
5. What do other clients think about the web designer? If you want to get an honest and unbiased opinion about this, there is no better way than going straight to the source! Find a previous client's contact information and send a quick email asking if it is possible to have them share some of this information with you.
6. Will your site be search engine friendly? Becoming part of major search engines such as Google and Yahoo is the inevitable next step after standard web design work has been completed. When you have a brand new website filled with information about services and products you offer, you want people to find it! Search engine optimization, or SEO as it is usually called, is an art form that takes years to master. It is a constant challenge for the web designer to keep up with ever-changing rules that the search engine companies make for who is more "important" in the search engine rankings.

Friday, 27 April 2012

The Efficiency of Professional Web Design

Generally speaking, web design is a creation of designs in the web pages of the web site. It constitutes more innovated and technical aspects with huge information. Different types of web design technologies contain the process of modeling, designing, structuring and executing the aspects which are suitable for the web site. Web designs may comes up with collections of more designs as per the ideas and plans to make the web site with more new web designs. Web design structure includes contents, files, tags, update pages, graphics and so on.
Generally, web site comprises of web designs and web designs forms major part of the web site. Today, in our competitive world, web design fetches more demand and it comes through all over the world. Web designing is the important and essential requirement for each and every website which is found in search engines. The process of web development is done by the professional, qualified web designers who possess more experience and knowledge in the field of web site designing.
Web design can be made using efficient applications, featuring CSS, HTML and many other kinds of languages. Every work made by the web designer should be compact and the web design created should be structured has it is easy approachable and easily understandable to the web searchers. When proper web designing is done for the web site, then the particular web site fetches more demand among the web searchers as well as the web designers come up with more popularity among the people.
To provide effective and competent website design to the client, professional web design firms are available in the web market for reasonable prices. Nowadays, best web design companies are available in more numbers, giving you a varied choice of hi-tech web design technologies and strategies.
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. SEO implements the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller. And, finally, you get a professionally well-crafted web site which will guide you to the world of successful business.

Monday, 23 April 2012

New Concepts In Web Designing & Web Development - Offshore Outsourcing

What is a website?
A web site usually consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL.
After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.
Turning a website into an income source is a common practice for web-developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below.
1. Content based sites
Some websites derive revenue by selling advertising space on the site
2. Product or service based sites
Some websites derive revenue by offering products or services. In the case of e-commerce websites, the products or services may be purchased at the website itself,
What makes a Successful Web Design

Monday, 16 April 2012

The Importance of Professional Web Design

Professional web design is important to your companies image. It will help your business grow, helping you to reach many other businesses and customers that may not know that you currently service their needs. A quality design is important for any company that wants to keep ahead of their competition.
Three main keys to a professional website are: Multiple-browser usability, minimized load times with the use of valid CSS, and valid HTML code that will not cause frustrated visitors to leave your website due to loading errors or prolonged load times.
Professional Web Design is your first necessary step towards Internet market and is essential for making an impactful first impression on those who visit your site. Your website should be done by web design professionals. To put it simply, what separates professional web design from poor web design is whether or not a designer or web design company takes into consideration the above items when designing and building a website. Usually, a web designer or web design company claims to offer professional web design services for their clients. However, should they be promoting "web design services" rather than "professional web design services".
Whether you are trying to establish yourself as an online presence or acquire more clientèle, the quality of your website is crucial. Successful, efficient, professional web design is not easily accomplished, though. And, you must be careful about selecting a designer because poor web design will give visitors a poor opinion of your company and your products. Forrester Research estimates that poor web design will result in the loss of 50 percent of potential repeat visits, due to an initial negative experience. A professional web designer will talk with you about your business, your customers, and your expectations, before even talking about the design of a new website. Another source of poor web design is often derived from an internal employee.
Blatant unprofessional web design shows a lack of professionalism, thoroughness and thoughtfulness in general. More often than not, poor web design is complemented by spelling mistakes, which makes it 
even easier to spot businesses that you wouldn't want to deal with. Poor web design is one of the leading causes of small business failure. One of the most glaring examples of a poorly designed website is single-browser compatibility. There are literally thousands of home-based Internet businesses struggling to make a living online and having a poor website is one of the leading causes of small business failure. However to end on a more positive note, although poor web design will almost guarantee you anonymity on the search engines, good web design will ensure that you have the best possible chance against your competitors.

Saturday, 14 April 2012

What to Look For in a Web Design Program

You've decided that Web design is the career for you. You're ready to jump into the game, but you're going to need some education on how to design Web sites first. However, with literally hundreds of schools offering courses in every possible permutation - Web site design or graphic design with a focus on Web sites; certificates or full degrees - how do you decide which program meets your needs?
Skills taught in a Web Design program
Web site designers require a vast array of skills, not all of which are (or can be!) taught in the classroom. However, there are certain skills that all Web designers should know. First among these is HTML (HyperText Markup Language) code, which comprises the building blocks of the Web. All Web sites, no matter how fancy or how focused on Flash animation, consist of HTML at their core.
Although most designers now use Web editing programs such as FrontPage or Dreamweaver to design Web sites, in order to understand what is actually happening when the Web site loads, you need to know HTML. For entry-level positions, this markup language can be enough, but for more advanced positions, you should learn one or more other markup languages, such as XML (eXtended Markup Language) and CSS (Cascading Style Sheets), as well as one or more scripting languages, such as JavaScript 
and ActiveX.

You will also need to learn the basics of making a Web site look neat and professional. Although it may seem elementary, there are a wide range of techniques involved in creating a Web site that flows well. A logical site is designed to allow the user to quickly understand the purpose of the Web site, and to easily find the information he or she needs. Although this is obviously more of an art than a science, there are many techniques that help users navigate each page within a site more effectively and quickly. As a Web 
site designer, you should be fluent in these techniques.